2X Certification Brand Guidelines

General Terms of Usage of 2X Certification Brand and Marketing Collateral:

What You Can Do:

Use the 2X Certification Seal, Logo and Materials: If your Entity has been officially issued with a 2X Certificate after having successfully completed steps 1-4 of the 2X Certification Process, you may use the 2X Certification Seal, 2X Certificate, and other official marketing materials to indicate your 2X Certification Level.

Promote Your 2X Certification: You are encouraged to showcase your 2X Certification Level in marketing campaigns, on your website, and in other promotional materials to highlight your achievement.

How to Use It Properly:

Follow Guidelines: You must adhere to the 2X Certification brand use guide (detailed below) when using the logo and materials. This ensures proper and consistent use of 2X Global’s brand assets.

Accurate Representation: Ensure that all claims about your 2X Certification status are accurate and comply with all applicable laws. You must not misrepresent, exaggerate, or use the 2X Certification Level or 2X Certificate in a way that is misleading, inaccurate, or implies endorsements beyond what 2X Certification entails.

For funds, the 2X Certification is always for a specific fund, not for the fund manager as a whole.

2X Certification Brand Guidelines:

Only Entities that have successfully gone through the whole 2X Certification Process and been issued with the official 2X Certificate may use the 2X Certification Seal and 2X Certificate. Entities that have not successfully completed the steps 1-4 of the 2X Certification Process are strictly prohibited from using any 2X Certification branding or materials.  For clarity, by itself, receiving a 2X Certification Self-Assessment does not entitle you to use the 2X Certification Seal or 2X Certificate.

2X certified Entities may display the 2X Certification Seal and 2X Certificate on their websites, advertising, and marketing materials. The 2X Certification Seal and 2X Certificate must not be altered, modified, or used in misleading or inappropriate contexts. 

Restrictions:

No Misuse: The 2X Certification Seal, 2X Certificate and 2X Certification logo must not be used in a way that could be misleading or imply unauthorised certifications, endorsements, or partnerships.

Respect 2X Global's IP: The 2X Certification Seal, 2X Certificate and the 2X Certification logo are the intellectual property of 2X Global y and must be used only within the permitted guidelines.

Consistency:

Uniform Appearance: The 2X Certification Seal, 2X Certification logo and 2X Certification materials must be used in a professional, consistent manner, ensuring alignment with the 2X Certification Level achieved.

Termination of Use:

If 2X Certification Expires or Is Revoked: You must immediately stop using the 2X Certification Seal and 2X Certificate, and marketing materials.

Referencing Past 2X Certification: While you may state that your organisation was 2X certified during a specific period (e.g., "2X certified from 2024-2025"), you may not continue using any official 2X Certification branding, logos, or materials after the 2X Certification period has expired, unless you get re-certified Currently, re-certification is required every two years.

Compliance:

Follow Legal Requirements: Ensure that your use of 2X Certification branding complies with all applicable laws and regulations.